Designed by founder and creative director Hala Alasmari, OFA’s Selene Collection is inspired by water’s life-affirming energy. Each piece captures the fluidity of waves and the serene strength of the moon, reflecting Alasmari’s curiosity and spontaneity.

The Selene collection is an evolution of OFA’s core designs, taking on a more fluid form. Inspired by the goddess Selene, who controls the tides, each piece recalls the way water ebbs and flows, swirls and snakes, or froths and foams. Her story of serenity and power infuses these designs, blending simple forms that reflect both grace and strength.

Under the artistic direction of Nour Bou Ezz, the campaign features dreamlike underwater photography by Lara Zankoul. The ethereal imagery mirrors the collection’s fluidity, delicate femininity, and power—evoking a serene world of movement and beauty, and a reflection of the jewelry’s inherent nature.